updated 07:46 pm EST, Wed December 19, 2012
MoPub sees iOS 6 adoption jump after Google Maps
[Update: Chitika study contradicts MoPub, says increase due to China debut] Google Maps recent arrival on iOS 6 may have led to a significant number of users upgrading to that version of iOS. This according to ad network MoPub, which saw iOS 6 adoption jump 29 percent in the five days following the release of the new version of Google Maps. A later study by rival Chitika reported that in fact, US increase in iOS 6 adoption rates were basically flat, and credited the bump to the iPhone 5's debut in China, where it sold more than two million units in its first weekend.
MoPub looked at data from the 12,000 iOS applications it supports. MoPub's CEO told TechCrunch that "we think it's related to Google Maps. It [seems to] verify [our] hypothesis that people were actually holding back to upgrade until Google Maps was available."
In the seven hours after Google released its new iOS 6-compatible Maps, the app became the most popular free app in Apple's App Store. Within 48 hours of its release, 10 million iOS 6 users had downloaded Google Maps.