Printed from http://www.electronista.com

Fujitsu to bring senior-aimed Raku Raku smartphones to US

updated 05:39 am EST, Fri December 28, 2012

Android phone for elderly users to boost Fujitsu exports

Fujitsu is planning to bring its line of easy-to-use Android smartphones designed for the elderly to the US and Europe. Aimed at seniors and the infirm, the Raku Raku range has seen success in Japan, thanks to its simplified interface and various pre-installed applications designed to make communicating easier.

Running on Android 4.0, the Raku Raku uses large and easily readable fonts throughout its user interface, and allows for only a small number of apps to appear on the home screen. Just like the company's first handsets in the Raku Raku line, released five years ago, noise cancellation and automatic volume controls are included to help the hard of hearing, as is an app that slows down the speech of incoming conversations.

The company is expecting the Raku Raku to sell well abroad, and has estimated that overseas sales will rise from 8 million units in the 2012 financial year to 10 million by 2014, according to the Asahi Shimbun. Though it did demonstrate its Arrows Tab at CES last year, Fujitsu apparently has no plans to market the luxury smartphone overseas, with company president Masami Yamamoto claiming "We don't have the luxury of spending huge amounts of money to promote a brand, like Samsung."

It was not clear when the Raku Raku lines would reach US and European shores, nor how much they would cost.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News