Printed from http://www.electronista.com

Phil Schiller downplays chances of cheaper iPhone

updated 02:44 pm EST, Thu January 10, 2013

Points to profit margins on current iPhone models

Apple's senior VP for worldwide product marketing, Phil Schiller, appears to have dismissed the possibility of a cheaper iPhone in a new interview with the Shanghai Evening News. In the piece, he comments that "every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market."

"At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out," the executive continues. "Despite the popularity of cheap smartphones, this will never be the future of Apple's products. In fact, although Apple's market share of smartphones is just about 20%, we own the 75% of the profit."

Recent reports have revived claims that Apple is preparing a low-cost iPhone for later this year. Such a device could potentially solve problems with selling the iPhone in countries like China or India, where current-generation models can be prohibitively expensive. Apple, though, has seen some success by discounting older models, and has repeatedly insisted that it only targets a premium/luxury market.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, it's not exactly something most people put a lot of thought into. Printers are often touted as f ...

Moshi iVisor AG and XT for iPad Air 2

Have you ever tried to put in a screen protector that relies on static to cling to the screen? How many bubbles and wrinkles does it h ...

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Advertisement

toggle

Most Commented

 
toggle

Popular News