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Nexus 7 ousts iPad for top spot in Japanese holiday sales

updated 09:57 am EST, Thu January 17, 2013

Puts end to otherwise uninterrupted iPad dominance

The Google Nexus 7 beat the iPad at Japanese retail stores during the holiday season, says research firm BCN. The group surveyed 2,400 electronics stores around the country in December, and found that the Nexus 7 accounted for 44.4 percent of the tablet market, while the iPad took home 40.1 percent. Tablets made by local companies, such as Sony, only accounted for 2 to 3 percent of sales.

Local business publication Nikkei, which published the BCN figures, comments that price may have been an important factor, since the Nexus 7 is roughly $100 less in Japan than an equivalent iPad mini. A shortage of Minis is said to have helped the Nexus, but price is portrayed as being a bigger influence. In the US the price gap is even wider, since a 16GB Wi-Fi Nexus 7 is $199, but a similarly-equipped Mini is $329.

The sales figures mark the end of an era in Japan, where the iPad has been the leading tablet since its first-generation model launched in 2010. In fact the iPad has tended to control the tablet market wherever it's on sale, perhaps making the BCN numbers unique worldwide.



By Electronista Staff
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  1. mgpalma

    Fresh-Faced Recruit

    Joined: 09-27-00

    Lol @ the 'facts'

    "A shortage of Minis is said to have helped the Nexus, but price is portrayed as being a bigger influence."

    So regardless of the facts, we feel the reason is price so that means Nexus 7 is the winner...

    Good to see that opinions overrule facts, just like opinions overrule actual news...

    just sayin'

  1. gmsquires

    Fresh-Faced Recruit

    Joined: 07-02-09

    Just wondering

    After about a month what will be the return rates? How many of these were maybe purchased a holiday presents due to pricing and the recipient will take it back? These analyst reports are often wrong.

  1. lkrupp

    Junior Member

    Joined: 05-13-01

    " In fact the iPad has tended to control the tablet market wherever it's on sale, perhaps making the BCN numbers unique worldwide."

    You think? The click whores at MacNN and elsewhere are on the prowl. Sensational negative headline followed by crawfishing and qualifications. Oh, that's right, this is from a single source and in fact is not based on actual sales figures. And oh, IF true, this flies on the face of the rest of the world. Who to believe? :stick:

  1. ElectroTech

    Fresh-Faced Recruit

    Joined: 11-26-08

    If you narrow the field enough

    By eliminating the Apple Store sales and picking the right groups to survey, it is easy to see how a survey could come up with these figures. Everyone seems bent on trying to say that Apple isn't doing well and the real figures just keep coming in showing that Apple is doing exceedingly well.

  1. Grendelmon

    Dedicated MacNNer

    Joined: 12-26-07

    OH HAI, I get it now.

    1) The research firm is wrong, biased, inaccurate and full of B$
    2) Clearly Apple needs to stop selling their products in Japan

  1. Makosuke

    Junior Member

    Joined: 08-06-01

    I don't buy it

    My wife was in Japan over the Christmas season, and I tried to order her an iPad mini--direct from Apple, at that.

    And I couldn't, because early in the season Apple wasn't even taking orders for direct-sale cellular models. When I tried much later, there was a huge lead time.

    And if Apple's own online store didn't have stock, I somehow doubt that the retailers being surveyed here were doing a whole lot better.

    So I just don't buy it. I'm sure the Nexus 7 sold quite well, but I think the constrained stock on the Mini had a LOT more to do with any sales disparity than a small price differential. (And in Japan, <10,000 yen is what I'd call a pretty small price differential.)

  1. wrenchy

    Forum Regular

    Joined: 11-03-09

    I love my Nexus 7. You would have to pry it out of my cold dead hands. It's that good.

  1. Arne_Saknussemm

    Forum Regular

    Joined: 04-05-11

    Hi Wrenchy, Good to read you!

    You know the articles in this place are way too biased to be even considered news but I happened to have a perverse addiction to bashing iBoys and since they took out the Up/Down voting the place has gotten a lot more boring...
    Ah an on the Nexus 7, great choice I was about to get one for a friend but they ran out of them in less than a week! Got a Galaxy Tab 7 V2, the screen is not as great (about par with the iPad mini) but the removable SD card and IR blaster made up for it; although I hate the proprietary connector (the one thing I'd accuse Samsung of copying from Crapple)...

    Thinking of getting a Galaxy Note 10.1 for myself, the Note V1 is doing great (even faster than the stock V2 thanks to the great people at XDA Developers!). I believe the 10.1's digitizer has an amazing 1024 levels of pressure which will make it a great Cintiq replacement away from the studio.

    PS. Got a chance to see Steve Jobs Venus in person and am sad to report it fails to be even interesting. I was expecting it to be a great design after seeing what Stark did for Melnichenko's "A" yacht, but think the Venus is mostly a dull collection of lines and textures taken from any Apple store without any concession to movement (looks more like an uninspiring beach house than a vehicle). But maybe the most interesting aspect of my visit to the Venus was the attitude of the crew chief on port. In my experience the most @nal and least courteous I've met in 12 years... The late Mr. Jobs might not be with us physically, but just like Sauron, his spirit sure lingers in his domains... Or maybe the crew's remuneration is just as late as the designer's! (http://www.wired.com/autopia/2012/12/steve-jobs-yacht-impounded/)


    Take care, A.S.

  1. machobbes

    Fresh-Faced Recruit

    Joined: 02-13-09

    Remarkable ...

    ... so it took them more than three weeks to add up those December survey numbers,
    to come out with their "results" just before the next earnings reports.
    Oh, I forgot, that outfit Nikkei was busy warming up those other December numbers,
    saying that iPhone production fell by about 50% ...

    One has to admit, they did a remarkable good job pushing Aapl down more than 6%
    by a fabricated "news" bit.

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