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Kayak: iOS use is 3x the amount of Android use

updated 01:06 pm EST, Mon January 21, 2013

Travel CEO offers theory of slow-but-rising Android web growth

In survey after survey, Apple's iOS platform wallops its rival Android in a number of key metrics other than overall sales, but nowhere is the disparity so lopsided as in web use. Although Android phones (in combination) outsell iOS phones most of the time, and are heavily pushed by carriers because Android allows the experience fragmentation and customization that Apple will not, looking at web usage stats most people would conclude that Android phones are little-used beyond the most basic phone, game and music-player functions.

In such surveys, the iPhone can account for anywhere up to 70 percent or more of mobile smartphone web browsing, and a clear majority of other online activity such as streaming video or online shopping. The latest data point, reported by Business Insider, comes directly from the creator of one of the web's most popular travel sites, Kayak. Bill O'Donnell says that while Android visits to his site and use of the Android version of his app are slowly growing, iOS users make up three times as many visitors.

O'Donnell's theory is that Android buyers simply ask for a smartphone, and buy based on specific features or the lowest price. Based on visits to carrier's stores to test new models, he thinks that many customers get steered to Android by salespeople because they didn't specifically request an iPhone. Buyers who want an iPhone, he says, ask for it by name and want the overall experience and feature set of iPhones.

He adds that until recently, his theory on the disparate browsing and use results of iPhones came from the idea that iPhone (and iPad) buyers are aware that the device is a "mini-computer" and use it as such, replacing most of the day-to-day functions of other computers. Android users, he thinks, tend to stick to the core functions more because many Android phones are far less feature-rich than the typical smartphone, some barely qualifying for the designation. As more of the top-end of Android phones and tablets catch on and the Android OS improves, users are discovering more of the "mini-computer" functions and, like iPhone users, taking advantage of a more full range of the device's capabilities.

If true, the recent change in behavior among Android buyers could have marked effects on the smartphone industry, including more development for Android apps. It could also mean an eventual increase in the notoriously low rate of paid app return or in-app purchasing, which would raise the profitability of the platform -- a crucial measure that would strengthen the platform's future.



By Electronista Staff
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  1. viktorob

    Fresh-Faced Recruit

    Joined: 05-09-11

    Wifi vs Paid internet

    All the people I know who has Android devices have a little program to hack into WEP Wifi networks, I think that means that they have no money to spend in 3g - 4g data or any other type of celular data.
    I'm not saying that all Android users are that way, just the ones I know or I have see.
    iOS users in the other hand, don't bother installing those stealing apps (even that you could using jailbreak) because most of the time they don't care paying for Celular data. Just my 2 cents.

  1. andi*pandi

    Moderator

    Joined: 06-19-00

    The Kayak app is very useful and well done.

  1. chas_m

    MacNN Staff

    Joined: 08-04-01

    Originally Posted by viktorobView Post

    All the people I know who has Android devices have a little program to hack into WEP Wifi networks



    Stay classy, Android users ...

  1. Grendelmon

    Dedicated MacNNer

    Joined: 12-26-07

    Originally Posted by viktorobView Post

    All the people I know who has Android devices have a little program to hack into WEP Wifi networks, I think that means that they have no money to spend in 3g - 4g data or any other type of celular data.
    I'm not saying that all Android users are that way, just the ones I know or I have see.
    iOS users in the other hand, don't bother installing those stealing apps (even that you could using jailbreak) because most of the time they don't care paying for Celular data. Just my 2 cents.



    What a ridiculous statement. I know that you're trying to make sense and sound objective, but your generalized statement about iOS users is purely speculation on your part.

  1. Athens

    Addicted to MacNN

    Joined: 01-15-03

    Hum

    A lot of the people I know with Android devices avoid doing things on it that might make it crash. Surfing the web happens to be one of those activities that cause Android to crash, a lot. So the just use it as a phone with touch screen buttons. Nothing more. Most of the Android users I know use iPods to listen to music to boot.

  1. blahblahbber

    Banned

    Joined: 02-01-05

    Originally Posted by AthensView Post

    A lot of the people I know with Android devices avoid doing things on it that might make it crash. Surfing the web happens to be one of those activities that cause Android to crash, a lot. So the just use it as a phone with touch screen buttons. Nothing more. Most of the Android users I know use iPods to listen to music to boot.



    They are not tech-savvy so what do you expect?

  1. blahblahbber

    Banned

    Joined: 02-01-05

    Originally Posted by chas_mView Post

    Stay classy, Android users ...



    the N900 from nokia can do this too.... so what is your comment about there chasszzzi?

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: 11-28-08

    Apple is so damn cheap...

    Apple could probably gain huge amounts of mobile smartphone share if they bothered to offer salespeople incentives to push the iPhone. Apple could easily make back whatever small incentives they'd give to salespeople. That's one reason why Apple's share price is in the toilet. The company is such a tightwad with money and all Apple is doing is alienating shareholders and potential investors. Too many spineless executives at Apple ruining the stock's value.

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