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Apple again dominates US smartphones sales over Android

updated 07:12 pm EST, Tue January 22, 2013

Second month running shows continued strong demand for iPhone

Apple's iOS platform has managed to capture the lead marketshare in the US for a second month running, according to data from Kantar Worldpanel ComTech monitoring American smartphone sales for the past 12 weeks ending on the 23rd of December. As with the last report, iPhone sales accounted for the majority of overall sales at 51.2 percent, a drop from the previous 12-week total of 53.3 percent but a huge gain from the same quarter a year ago. Android share suffered only a small year-over-year drop.

The percentage is part of a "moving average" of the previous 12 weeks, but the reports are issued monthly. In November, Apple achieved an all-time high share against combined sales of Android phones, capturing 53.3 percent for the 12 weeks ending in November as the iPhone 5 was more widely rolled out and available. In the November quarter, Android sales dropped to 41.9 percent -- a shocking year-over-year drop of 11 percent -- but bounced back to its year-ago average in December, with 44.2 percent of US sales, reports AppleInsider.

As was noted in last month's report, RIM's Blackberry platform suffered the largest contraction of sales, dropping from 6.1 percent share in the 12 weeks ending in December 2011 to just 1.1 percent of sales at the end of 2012. The November 2012 average was 1.4 percent, indicating that buyers are switching to other platforms or waiting for the BB10 platform and new BlackBerry handsets to arrive beginning later this month.

Windows phones continue to struggle to find a foothold in the market, dropping 0.1 percent in the latest report compared to the 12-week average ending in November, now at 2.6 percent. Sales of smartphones not running one of the four main OS systems jumped up slightly in the December average, taking nearly one percent as opposed to the 0.6 average of a month ago.

What is particularly striking about the iOS figures is not that the iPhone 5 is doing well in the months since its introduction, but that the rate of "switchers" coming to iOS from Android (and other platforms) continues to grow. Kantar reports that overall, 36 percent of iOS sales come from users changing from other platforms -- with 19 percent from users switching from Android, up 10 percent from a year ago.

The figures further show that the highest rate of "switching" from Android to iOS comes from Verizon users, and that iOS share on Verizon's network has climbed to 58.8 percent from 47.4 percent a year ago. On Verizon, Android is down to just 38.5 percent in the latest report.

Android is also losing share to iOS on AT&T, the US's largest carrier. While the iPhone approaches 75 percent of AT&T sales, Android has dropped from 22.5 percent a year ago to 19.6 percent at the end of 2012. On the other hand, fewer AT&T customers switch from Android to iOS -- only about six percent compared to 30 percent from Verizon.

Those upgrading from their previous iPhones account for around 35 percent of iOS smartphone sales over the three-month period, Kantar reports, again with an expected higher rate from AT&T users compared to Verizon users. AT&T is the overall US market leader in smartphone sales, at exactly one-third of the market -- though Verizon is right behind it at 32 percent. Sprint is approaching 15 percent market share since getting the iPhone, and T-Mobile will likely see an increase in overall business when it begins carrying the iPhone later this year.

It should be noted that the situation is almost completely flipped when considering the European market, where Android handsets have the majority stake with the iPhone a distant second. Samsung alone captures around 45 percent of all Android sales in Europe, while Apple achieves 25.3 percent of overall smartphone sales. In part, this may be due to the extensive advertising Samsung does in the region compared to Apple, and the more-attractive pricing on many Android handsets that aren't top-of-the-line.




By Electronista Staff
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Comments

  1. SockRolid

    Forum Regular

    Joined: 01-21-10

    ... the rate of "switchers" coming to iOS from Android (and other platforms) continues to grow.

    Long: "Hi. I'm an iPhone."

    Hodgman: "And I'm an Android iPhone clone."

  1. Thecombinationis12345

    Fresh-Faced Recruit

    Joined: 02-25-11

    The story changes completely when you take every other country in the world save the US and Japan. Android still has a GLOBAL smartphone market share lead.

    Nice cherry picking.

  1. chas_m

    MacNN Staff

    Joined: 08-04-01

    Originally Posted by Thecombinationis12345View Post

    The story changes completely when you take every other country in the world save the US and Japan. Android still has a GLOBAL smartphone market share lead.

    Nice cherry picking.



    1. This was actually specifically mentioned in the article. Nice reading comprehension.

    2. The US is THE biggest market for smartphones apart from China. When Apple is able to fend off ALL combined Android phones in the US market, THAT IS NEWS. Sorry if it disturbs your worldview.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Paging wrenchy and blahblahbber, wrenchy and blahblahbber, green and pink courtesy phones, respectively, please...

  1. Grendelmon

    Dedicated MacNNer

    Joined: 12-26-07

    So... when research firms publicly post numbers against Apple, MacNN readers attack the source. But, when numbers are in Apple's favor, it's "in your face, Android!" ..?

    Okay, I see how it works here.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Originally Posted by GrendelmonView Post

    So... when research firms publicly post numbers against Apple, MacNN readers attack the source. But, when numbers are in Apple's favor, it's "in your face, Android!" ..?

    Okay, I see how it works here.



    Please link to the thread discussing said research firm's results.

  1. blahblahbber

    Banned

    Joined: 02-01-05

    Too Funny....

    Even these so called statistics don't convince me of the truth. Android is all over the the pinkeyePhone (good one eh??)

    Just look around you. DON'T BELIEVE THE HYPE... Remember those words??

    Seriously, REAL MEN LOVE ANDROID. Woman with authority love android. Kiddies, girls, gays, and weak or simple-minded love stinkeyePhone. Truth hurts, and time will woop on these folks without a clue.

  1. trenchcoat77

    Fresh-Faced Recruit

    Joined: 08-22-03

    Originally Posted by blahblahbberView Post

    Seriously, REAL MEN LOVE ANDROID. Woman with authority love android. Kiddies, girls, gays, and weak or simple-minded love stinkeyePhone.



    So sexists and homophobes love Android. Got it.

  1. blahblahbber

    Banned

    Joined: 02-01-05

    Originally Posted by trenchcoat77View Post

    So sexists and homophobes love Android. Got it.



    If that is how you interpret it. Which closet did you get your trench from?

  1. trenchcoat77

    Fresh-Faced Recruit

    Joined: 08-22-03

    Your mother's.

  1. gradient

    Mac Elite

    Joined: 08-20-05

    Originally Posted by blahblahbberView Post

    Even these so called statistics don't convince me of the truth.



    This pretty much sums things up about you, me thinks. :stick:

  1. blahblahbber

    Banned

    Joined: 02-01-05

    Originally Posted by trenchcoat77View Post

    Your mother's.

    Ha... then I guess it's settle then. have you gotten any compliments yet?

    ....by the way, did you need to look up that comeback on the internet?... 'cause that was admirably good.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Blahblahbber, you really need to realize when you're down.

    You got massively owned.

    It's time to put your pants back on and save your energy for one of the many other threads you're crapping. ;)

  1. blahblahbber

    Banned

    Joined: 02-01-05

    just crapped some more.... check 'em out

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