updated 03:26 pm EST, Tue January 29, 2013
ELPH 330 HS, ELPH 115 IS, A2500 added to consumer camera line
Canon has announced the addition of three stylish, feature-packed PowerShot digital cameras to its line of imaging products. Newly added are the PowerShot ELPH 330 HS, ELPH 115 IS, and A2500. The PowerShot ELPH 330 HS digital camera provides advanced wireless connectivity for easy sharing, and includes the company's HS System that delivers clear images with minimal noise and maximum detail even when shooting in low light. Canon's Smart Auto feature allows the new cameras to detect up to 58 scene types for the PowerShot ELPH 330 HS digital camera, and up to 32 scene settings for the PowerShot ELPH 115 IS digital camera and PowerShot A2500 digital camera. All three models also feature "eco-mode," a new power consumption management technique that extends battery life by approximately 30 percent.
The PowerShot ELPH 330 HS digital camera builds upon the success of the PowerShot line with a 10x optical zoom lens and 12.1-megapixel high-sensitivity CMOS image sensor with a maximum ISO of 6400. After an initial one-time setup, the camera can connect to both iOS or Android smartphones and tablets for quick sharing. Frequently-used devices and accounts are conveniently stored in the camera's wireless history menu for quick one-touch access. Expected to hit store shelves in March, the PowerShot ELPH 330 HS camera will be available in black, silver or pink for an estimated retail price of $230.
The new PowerShot ELPH 115 IS digital camera features an 8x optical zoom lens (28-224mm) and includes a 16-megapixel image sensor with DIGIC 4 image processor. In addition to the Smart Auto mode, the PowerShot ELPH 115 IS also includes Canon's IS system technology, matching the lens movement with one of six stabilization modes for HD video capture and still images. With anticipated in-store availability in March, the PowerShot ELPH 115 IS will be available in blue, silver, black or pink versions at an estimated retail price of $170.
Rounding out Canon's new PowerShot lineup is the A2500 digital camera. The unit includes a 16MP image sensor coupled with the DIGIC 4 image processor, as well as a 28mm wide-angle lens with 5x optical zoom that can extend out to 140mm at the telephoto end. The PowerShot A2500 can also capture video, recording HD through a dedicated movie button. The camera also features various Scene Modes such as fisheye effect, toy camera effect and monochrome. A prominent help button provides simple explanations of camera settings and functions for beginning photographers. Expected for sale in April, the PowerShot A2500 digital camera will be available in silver, red and black for an estimated retail price of $130.