Printed from http://www.electronista.com

Facebook posts $1.59 billion earnings, improved mobile

updated 06:38 pm EST, Wed January 30, 2013

More users on mobile than on desktop for first time

Facebook reported its financial results for the fourth quarter and full year that concluded in December 2012. The social network leader posted $1.59 billion in earnings, with 17 cents gained per share -- beating Wall Street's estimate of $1.53 billion. Despite the company's record-high earnings, it posted just $64 million in net income on the quarter. For the first time, the number of daily active users on Facebook mobile was greater than that on the desktop, with 157 million mobile users never having connected using a desktop.

Highlights from the earnings statement include $1.33 billion in revenue from advertising, representing 84 percent of its total revenue -- a 41 percent climb from the same quarter last year. Mobile revenue represented about 23 percent of revenue for the fourth quarter, up from 14 percent in the third quarter of 2012.

For this quarter, analysts expect improvement. Analyst Aaron Kessler from Raymond James estimated mobile advertising would rise to more than 25 percent. "They're experimenting a lot with ad formats, not all of them will stick. It's still in a somewhat experimental phase," he said.

The executive vice president of digital marketing agency 360i, Jared Belsky, said marketers are gleaning more data from the company than ever before. "They have so much information to share on consumers, they are getting better at making data available. They're helping us target better, but to a point," he said.

Facebook has no estimates for the first quarter of 2013.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Patriot Stellar Boost XT 64GB USB 3.0 drive

A vast selection of USB memory sticks means that consumers can often find exactly the size drive they need in a configuration that can ...

Sponsor

toggle

Most Commented

 
toggle

Popular News