Printed from http://www.electronista.com

Twitter acquiring television metrics company Bluefin Labs

updated 10:33 pm EST, Tue February 5, 2013

Massachusetts company not relocating, will operate independently

A blog post made earlier today confirmed Twitter's acquisition of Bluefin Labs, a leading social TV analytics company and data aggregator that provides information to advertisers, agencies, and TV networks. The move enhances Twitter's partnership with ratings firm Nielsen which was announced in December to assist in developing the Twitter TV rating, a "centerpiece of social TV measurement" according to Twitter's Chief Operating Officer Ali Rowghani.

Bluefin Labs began in the MIT Media Lab as an exercise in machine learning. As part of Twitter, the Bluefin team plans on "working closely with Nielsen, TV networks, advertisers, agencies, and the rest of the TV ecosystem to help shape the future of social TV." The Bluefin team located in Cambridge MA is not relocating to the Twitter headquarters in San Francisco.

The television metering effort should use the more than 140 million active Twitter users with the one billion tweets sent every two and a half days to gain new insights into viewer interactions with programming. The Bluefin data in conjunction with the Nielsen analysis should refine the collected data, and prove more usable for companies wishing to purchase the data.

Bluefin has generated approximately $20 million in income over four years. The deal with Twitter is expected to cost the microblogging service $70 million or more.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Logitech Hyperion Fury mouse

Selecting the correct gaming mouse comes down to finding a device that balances the needs of a user with a price they can afford. Ofte ...

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Sponsor

toggle

Most Commented

 
toggle

Popular News