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Apple sued for iPad 'planned obsolescence' in Brazil

updated 03:30 pm EST, Thu February 21, 2013

Governmental consumer advocacy groups brings suit

MacMagazine.com.br has reported that the Brazilian Institute of Politics and Law Software (IBDI) has sued Apple, claiming that the company has introduced "planned obsolescence" and implements unfair business practices in regards to the fourth-generation iPad. According to the suit, Apple could have implemented all of the features of the iPad 4 in the third-generation iPad, and willfully chose not to -- knowing that it could roll out the improvements piecemeal in a quickly-released fourth-generation iPad just seven months later.

The fourth-generation iPad was released in parallel with the new iPad mini, and offers a faster A6X processor over the third-generation unit, along with a graphics processor that is twice as fast as the previous model. Additionally, the new iPad has the Lightning input/output interface, and a FaceTime HD camera, neither of which are present on the third generation model. IBDI claims that all three features could have been introduced in the third generation iPad, had Apple executives chosen to do so, and thus "broke the tradition" of annual releases.

IBDI attorney Sergio Palomares said in the filing that "consumers thought that they buying high-end equipment, not knowing that it was already an obsolete version." The filing points to Apple's earlier update than normal to the fourth generation, with approximately a year between the first, second, and third generation.



By Electronista Staff
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  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Brazil is obviously very new to this Digital Age thing.

  1. Orbifold

    Fresh-Faced Recruit

    Joined: 08-05-10

    Sinking BRIC

    Once again Brazil blows another chance to break out the corruption and bureaucracy that keeps it down. Brazilians begged Steve Jobs to bring Apple to Brazil and he said it was ridiculous because of the "Brazil Price".

  1. bobolicious

    Dedicated MacNNer

    Joined: 08-15-02

    Apple might call it progress...

    ...unfortunately not everyone wants, needs or can even tolerate an unstable & unpredictable environment...

  1. Arne_Saknussemm

    Forum Regular

    Joined: 04-05-11

    What's the problem with

    replaceable batteries?
    Is that not a clear case for "planned obsolescence".

    Or the glued-in battery and display components in the latest Air computers?

  1. Sebastien

    Registered User

    Joined: 04-29-00

    Originally Posted by Spheric HarlotView Post

    Brazil is obviously very new to this Digital Age thing.



    ...Or very pioneering in the whole 'consumer protection' thing.

  1. Arne_Saknussemm

    Forum Regular

    Joined: 04-05-11

    Re:...Or very pioneering...

    Right on! If a product is truly the best of it's class it does not have to rely on lock-in tactics and propaganda to justify these. Apple used to be proud of having user serviceable parts and an open architecture. Maybe the products Apple re-designs for the huge Brazilian market will have an added value in the States just for the advantage of having a product with a longer productive life.

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