updated 11:54 am EST, Fri February 22, 2013
Android tablets reach 41 percent of ad impressions
Apple's dominance in the mobile industry became less pronounced in 2012, according to tracking data compiled by mobile ad network Millennial Media. Millennial notes, for instance, that while the iPhone continued to generate the most ad impressions amongst phones, growing 72 percent year-over-year to a 15.59 percent share, Samsung's Galaxy S series grew 182 percent to hit a 4.24 percent share, pushing BlackBerry Curve phones down to third place at 3.91 percent.
Apple and Samsung remained the top two manufacturers on Millennial's network as a whole, both of them having seen impressions rise by about 5 percent. Significantly, the iPad accounted for 58 percent of tablet impressions, next to 41 percent for the combined pool of Android tablets. Samsung's Galaxy Tab series was the most prominent in the latter category, followed by the Amazon Kindle Fire, Acer Iconia, and Motorola Xoom.
Smartphones, though, accounted for 75 percent of overall impressions, up from 68 percent in 2011. Non-phone devices -- including not just tablets, but devices like e-readers -- were just 20 percent, that figure representing an increase from 15 percent in 2011.