Printed from http://www.electronista.com

British indie film uses Xbox 360 for initial distribution

updated 11:13 am EST, Mon March 4, 2013

Cites high cost of theatrical release, falling DVD sales

An independently-made movie has opted to premiere on the Xbox 360 instead of through a cinema or on DVD. Pulp, a British comedy, will appear on the game console before other media, with the film creator citing the high costs of movie promotion, along with the struggles of selling a DVD through high-street stores.

Adam Hamdy told the BBC that while the top-tier of indie films in the UK were still earning money, "It's the middle tier and the lower tier that's struggling." Hamdy claimed that the combination of piracy and legitimate digital downloads have forced retailers to go out of business, making DVD sales an inefficient way to recoup costs. A theatrical release in the UK, including costs for distribution, marketing, and prints, is believed to be around 2 million ($3 million), according to Hamdy.

The release of Pulp through Microsoft's Video app on the Xbox 360 is an unusual route for a film release, but the move to digital-only exclusivity is not. Amazon Instant Video, Netflix, and others are all working on exclusive content for their own streaming services.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As AC networking begins to makes its way into more and more devices you may find yourself considering an upgrade for your home network ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News