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Apple, Ferrari in talks with expanding in-car entertainment

updated 02:34 pm EST, Tue March 5, 2013

New LaFerrari builds iPad mini into passenger seats

Apple and Ferrari are in talks about expanding a partnership on in-car entertainment systems, says Ferrari chairman Luca Cordero Di Montezemolo. Bloomberg reports that the executive made the comments at today's Geneva motor show. Ferrari has just introduced a new hybrid car, the LaFerrari, which builds iPad minis into the passenger seats.

Apple has been gradually deepening its connections with the car industry. iPads are now used by some car dealerships, and iOS 6 includes Siri Eyes Free, a technology which most major car manufacturers have started supporting, albeit in a handful of vehicles so far. Perhaps most significantly Apple's senior VP for online services, Eddy Cue, joined the Ferrari board of directors last November.



By Electronista Staff
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Comments

  1. pairof9s

    Mac Enthusiast

    Joined: 01-03-08

    Rats...

    I just bought a Ferrari before this was announced! Will I be able to get a free upgrade once it's released or at least return my Ferrari within 30 days to wait for the new one? ;)

  1. coffeetime

    Mac Enthusiast

    Joined: 11-15-06

    Re: Rats...

    Yes, you can..... with an upgrade fee of $20 million and you get the iPad Mini built-in version. For next year model, Ferrari will enhance driver's experience further by allowing to use iPad Mini as your steering wheel.

  1. Geoduck

    Junior Member

    Joined: 01-14-10

    It Has To Be Said

    I thought driving a Ferrari was entertainment enough...

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