updated 02:34 pm EST, Tue March 5, 2013
New LaFerrari builds iPad mini into passenger seats
Apple and Ferrari are in talks about expanding a partnership on in-car entertainment systems, says Ferrari chairman Luca Cordero Di Montezemolo. Bloomberg reports that the executive made the comments at today's Geneva motor show. Ferrari has just introduced a new hybrid car, the LaFerrari, which builds iPad minis into the passenger seats.
Apple has been gradually deepening its connections with the car industry. iPads are now used by some car dealerships, and iOS 6 includes Siri Eyes Free, a technology which most major car manufacturers have started supporting, albeit in a handful of vehicles so far. Perhaps most significantly Apple's senior VP for online services, Eddy Cue, joined the Ferrari board of directors last November.