Printed from http://www.electronista.com

Samsung tops Apple in 2012 US phone ad spending

updated 10:46 am EDT, Wed March 13, 2013

Company quintuples budget across TV, Internet, physical media

Samsung spent $401 million in US TV, Internet, print, and billboard advertising for phones during 2012, surpassing HTC and even Apple, according to Kantar Media data obtained by the Wall Street Journal. The figure represents a quintupling of its budget for 2011, which amounted to just $78 million. By contrast, Apple's budget went from $253 million to $333 million, and HTC's budget actually shrank from $124 million to $46 million.

Samsung is the current world leader in the smartphone market, but still faces stiff competition from Apple in regions like the US. Much of its success can be attributed to a string of popular phones, such as the Galaxy Nexus, Galaxy S III, and Galaxy Note II. The company has attempted to hammer home its success with ad campaigns lilke "The Next Big Thing is Already Here," a series of spots which point out that the iPhone is missing or late to certain features.

The WSJ quotes phone carriers as saying that Samsung also spends the most money on "below the line" marketing. That includes items such as in-store advertising and promotions.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Logitech Hyperion Fury mouse

Selecting the correct gaming mouse comes down to finding a device that balances the needs of a user with a price they can afford. Ofte ...

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Sponsor

toggle

Most Commented

 
toggle

Popular News