Printed from http://www.electronista.com

Apple CEO Cook apologizes, makes changes to Chinese warranties

updated 01:17 pm EDT, Mon April 1, 2013

Complaints about iPhone replacements force response

Apple CEO Tim Cook has posted an open letter to Chinese customers, announcing changes to the company's warranty policies in the country. He explains that in the past couple of weeks the company has received a number of complaints, particularly in relation to the iPhone 4 and 4S. The people charged that while customers elsewhere were getting full replacements for faulty hardware, Chinese customers were only getting repairs using replacement parts.

Cook explains that in response, Apple is making four changes to the way it handles Chinese warranty issues. The company is adopting improved repair policies for the 4 and 4S, as well as posting a "concise and clear" statement on repair and warranty policies on its website. Authorized service providers will get more supervision and training, and a new feedback service should make it easier to contact Apple about complaints.

The CEO states that over 90 percent of Apple's Chinese customers have expressed satisfaction with repair services. The company is facing a different situation elsewhere, however; in Australia and Europe some people are reportedly being denied free warranty service past the one-year mark even when local laws guarantee it. Apple has already been hit with legal action in Belgium, Germany, Italy, Luxembourg, and Portugal, and the European Commission is urging other member countries to crack down on Apple's practices.



By Electronista Staff
toggle

Comments

  1. apostle

    Junior Member

    Joined: 04-16-08

    If you want to dance...

    ...you best learn the steps.

  1. airmanchairman

    Fresh-Faced Recruit

    Joined: 12-08-11

    A Soft Answer...

    Turneth away Wrath...

    He didn't blink, he turned the other cheek; a Zen response the significance of which was not lost on all it was directed at.

    Hence the nods all round.

    Pretty sure-footed, if you ask me, with a touch of Aikido...

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News