updated 05:30 am EDT, Thu April 4, 2013
Subscribers sent e-mail suggesting Rdio as replacement
BlackBerry is shutting down its BBM Music discovery service after being in operation for less than two years, with hefty competition from Spotify, Pandora, and others likely to be the cause for the closure. BBM Music will stop functioning for subscribers as of June 2nd, with the phone manufacturer pointing customers in the direction of Rdio with a free 30-day trial as a possible replacement.
Lainched in 2011, the app allowed users to create a maximum playlist length of 50 songs for a $5 monthly subscription, with the option to swap out 25 tracks every 30 days. If users encouraged friends to use the service, the extra tracks are added to the user's total music pool, and updates are provided to eligible users of additional tracks in the playlist.
In preparation for the shutdown, an e-mail from BlackBerry received by CrackBerry reads "In May, as your BBM contacts stop using the service, songs in your playlist will begin to turn grey and will no longer be available." Instructions are also provided on how to delete the app.