updated 12:30 am EDT, Wed April 10, 2013
Numbers on teen demographic largely unchanged from fall
A new poll by stock analysts Piper Jaffray shows very little change since last fall in the status of the iPhone as the coolest electronic device among teens. Nearly half of all of the 5,200 teenagers polled said they already owned an iPhone, a rise of eight percent from the previous survey. Some 62 percent said that they plan on buying an iPhone as their next device (about the same number as said that last time). Only 23 percent of teens indicated they were planning to buy an Android phone, but this did represent a one percent gain from the fall.
Smartphones generally are risking in status and desirability, with 91 percent of the teens saying that a smartphone would be their next electronics purchase, up from 86 percent a year ago and 90 percent last fall. When considering both phones and tablets together, 59 percent said they preferred an iOS device, while 21 percent said they'd likely choose an Android device (again, the latter result is up a percentage point from the last poll).
The sample included 1,600 teens from high-income homes and 3,600 from average-income families. The polls were conducted both in classroom visits as well as electronic surveys. Only nine percent of the teens said that their next purchase would be something other than a smartphone.
There was some diversity in OS choices, however. Though 59 percents said that iOS would be their platform of choice for their next device with Android at 21 percent, five percent indicated an interest in Windows Phone, with two percent choosing BlackBerry and other two percent choosing "other." A selection of "don't care" garnered 11 percent of the poll, indicating that manufacturers still have some minds that can be persuaded to change or choose their platform in the teen demographic.
When asked about tablets, 51 percent of teens indicated that they already owned one, up from 44 percent last fall. Apple's iPad or iPad mini accounted for 68 percent -- a drop from 72 percent last fall -- with the remainder largely Android devices. Of those that did not own a tablet, 68 percent said they planned on getting one.