updated 04:22 pm EDT, Tue April 16, 2013
Rancor over Android likely to keep
Google would like Apple to return to Google Maps in a future version of iOS, chairman Eric Schmidt said today at an AllThingsD conference. "We would still really like them to use our maps," said Schmidt. "It would be easy for them to take the app in the store and put it as their basic one." The executive declined to comment on why Apple went with a proprietary system instead of continuing to use Google code and data, or whether the two companies are in talks.
Apple is believed to have abandoned Google Maps partly over disputes about the latter's Maps Navigation, but mainly because Apple wants to distance itself on a business level, given the ascendency of Android as a rival mobile platform. The switch has so far backfired however, as iOS 6's Maps app has been met with widespread criticism. The app lacks the same level of detail and accuracy that Google has, as well as features many users took for granted in iOS, like Street View and built-in public transit directions.
While Apple could reverse course, the company appears to be holding steady for iOS 7. It has even been hiring new workers for its Maps team, mainly to fix mistakes which in some instances have led people dangerously off-course when driving.