updated 07:22 pm EDT, Tue April 23, 2013
CEO claims iPhone 5 best screen
Apple CEO Tim Cook has shed fresh light on Apple's reluctance to build an iPhone with a larger display, while fueling speculation that such a device may be in the works. Answering an analyst question during the company's fiscal Q2 financial conference call, the executive claimed competitors have made sacrifices to resolution, white balance, color quality, screen longevity and portability in their drive to create ever-larger smartphones.
"My view continues to be that the iPhone 5 has the absolute best display in the industry, and we always strive to create the very best display for our customers," Cook said. "We wouldn't ship a larger iPhone while these tradeoffs exist."
The comments echo the opinion once voiced by late CEO Steve Jobs when asked about rumors of a smaller counterpart to the initial 9.7-inch iPads. Jobs had dismissed the 2010 rumors, claiming a seven-inch tablet would be uncomfortable to hold and too small for the software experience, however the company late last year released the iPad mini and appeared to encounter difficulty keeping up with initial demand.
Rumors surrounding a larger iPhone have persisted for years. Apple retained a 3.5-inch display for many generations, eventually stretching only the vertical measurement for the four-inch panel of the iPhone 5. Recent rumors claim Apple is working on a 4.5-inch variant slated for 2014.
The company's Android competition has embraced larger screens, with flagship devices such as Samsung's Galaxy S 4 stretching to five inches with 1920x1080 resolution.
Apple has yet to officially confirm details of its next-generation smartphone. During the conference call, Cook also hinted that no major product announcements may come until the fall, aligning with the timing of previous iPhone unveilings.