Printed from http://www.electronista.com

HTC: Galaxy S4 reviews are helping us out

updated 02:21 pm EDT, Sun April 28, 2013

Samsung's design stumble is HTC's gain

A large number of tech press reviews of Samsung's Galaxy S4 have noted that it's design is inferior to HTC's premium-feeling One, and that would appear to be paying off for HTC. The manufacturer's North American president recently told Business Insider that the knocks on Samsung's design ethic are drawing the right kind of attention to HTC just when the company needs it most.

"We look at [the Galaxy S4 reviews] through the lens of the HTC One, and it stands up positively," Mike Woodward, HTC's North America president, told Business Insider. "The design seems to be attracting the most attention and we're really proud of that."

Faced with worsening financial returns in light of Samsung's dominance of the Android handset market, HTC went with an aluminum unibody design for the One and has been touting the device's build quality. Samsung, observers note, largely refined the design of its Galaxy S3 for the S4, sticking with the same plastic build and focusing more on software.

Woodward says HTC's gamble has paid off so far.

"It's been a really great week for us," Woodward said. "We're seeing brisk sales so far."

Thanks to a massive marketing campaign and the popularity of the Galaxy S3, Samsung's follow-up has launched to long lines in many locations. The device's Australian launch, though, appears to have been hit by shipping delays.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Samsung Galaxy S 5

The Samsung Galaxy S5 might be the phone that Android users have been craving for some time. Information coming out of Mobile World Co ...

STM Trust technology bag

The search for a good messenger bag that doubles as a laptop bag is something many travelers find themselves facing at least once. Bet ...

PenClic Bluetooth mouse

Windows 8 aside, computer users have been trained that a mouse is the proper way to navigate through the desktop for many years now. T ...

Sponsor

toggle

Most Commented

 
toggle

Popular News