updated 10:37 am EDT, Thu May 16, 2013
Associated contest winner, 50 billionth app name announced
[Updated with the winner's name, the winning app and other details] The App Store has officially surpassed 50 billion downloads, Apple has announced. The company has now announced the winner of the associated contest. Brandon Ashmore of Mentor Ohio, who downloaded the 50 billionth app, will get a $10,000 App Store gift card; meanwhile, 50 runner-ups will each get a $500 card.
The App Store is just under five years old, having launched in July 2008. It hit the 10 billion downloads mark in January 2011, and 25 billion early last year. In January this year, Apple announced that it had reached 40 billion. The rate of growth in the App Store continues to astonish, and has created a major (and American-dominated) new industry in the "app economy."
The 50 billionth app downloaded was Say the Same Thing by Space Inch, a free iPhone app coincidentally developed by and featured in a video by the band OK Go. Apple noted that the milestone was achieved based entirely on unique downloads, meaning that re-downloads or updates were excluded from the count.
"Apple would like to thank our incredible customers and developers for topping 50 billion apps downloaded," said Apple Senior Vice President of Internet Services and Software Eddy Cue. "We're absolutely floored to cross this milestone in less than five years."