updated 07:28 pm EDT, Tue May 21, 2013
19-year Apple vet takes reins of new division to invigorate Intel mobile
Intel has noted that it has appointed Mike Bell to lead its emergent technology and product trend group, which includes ultra-mobile products. The new division will be "tasked with turning cool technology and business model innovations into products that shape and lead markets," according to Intel.
Mike Bell previously led Intel's mobile chip business. Prior to Intel, the engineer spent 16 years with Apple, including early work on the iPhone. Just prior to his hire at Intel, Bell helped develop a series of Palm devices.
The move is part of a large Intel internal reorganization by new CEO Brian Krzanich. Bell's co-manager of the mobile chip business, Hermann Eul will be running the group by himself going forward.