Printed from http://www.electronista.com

iAd gets Media Ratings Council aaccreditation

updated 04:06 pm EDT, Thu May 23, 2013

MRC 'favorably impressed' by metrics available to advertisers

The Media Ratings Council has awarded full accreditation to Apple's iAd, the first mobile ad platform to achieve that status, says Advertising Age. The accreditation reflects iAd's compliance with standards set by the Interactive Advertising Bureau and the Mobile Marketing Association. That includes accurate reporting of data such as taps, visits, views, impressions, conversations, and average time spent.

"We were favorably impressed with the range of metrics that iAd provides and their quality," an MRC executive is quoted as saying. "It gives the buy and the sell side confidence that the measurements are accurate and can be relied upon as currency."

MRC accreditation is an expensive prospect, costing $100,000. Only a relatively small group of ad networks are currently trying for it, including Google's DoubleClick. For Apple the approval may be important in convincing more advertisers to accept iAd, which has been problematic since the network's launch in 2010. Apple originally demanded a $1 million minimum buy, but tepid response led the company to cut the minimum to $500,000, $300,000, and eventually $100,000. It even boosted the developer revenue slice from 60 percent to 70. Since then, Apple hasn't talked much publicly about iAd's performance.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News