Printed from http://www.electronista.com

Apple to start first-party iPhone trade-ins later in June

updated 04:32 pm EDT, Thu June 6, 2013

Dips into resale market

Apple is planning to launch its own iPhone trade-in program later this month, sources say. The company is reportedly partnering with Brightstar, a phone distributor that already takes care of trade-ins at carriers like AT&T and T-Mobile, as well as some phone makers. Although the program means paying for used hardware, it could encourage people to upgrade to new products; AT&T for example is paying up to $200 for a working iPhone 4 or 4S, which is enough to cover a 16GB iPhone 5 on contract.

One of the sources tells Bloomberg that used iPhones bought in the US will only be resold in poorer countries, where Apple has a lower marketshare and cheaper phones are in demand. The strategy is allegedly intended to avoid hurting American iPhone 5 sales.

Carriers, retailers, and specialized outfits have dealt in iPhone trade-ins for some time. Beyond encouraging people to upgrade, first-party trade-ins should cut Apple into a market it has ordinarily avoided. At the moment, Apple will only pay a small sum for people wanting to recycle old iPhones.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...

Advertisement

toggle

Most Commented

 
toggle

Popular News