Printed from http://www.electronista.com

Apple's Eddy Cue admits e-book prices rose after iBookstore deal

updated 03:43 pm EDT, Thu June 13, 2013

Blames publishers' resentment towards Amazon prices

Apple's senior VP for Internet software and services, Eddy Cue, testified today in defense of the company at the Department of Justice's ongoing antitrust trial over e-book prices. Cue was responsible for negotiating publisher deals to help launch the iBookstore in 2010. Apple is accused, however, of colluding with publishers to switch the e-book industry to an agency model, specifically with the aim of forcing prices higher and undermining Amazon's then-standard $10 pricetag.

Cue admits that e-book prices did go up after the iBookstore launched, but claims it was the result of publishers being unhappy with Amazon's low pricing, rather than any potentially illegal actions on Apple's part. Publishers "expressed to us [Apple] that they wanted higher prices," Cue said earlier today.

The executive also claims to be unaware of whether publishers were working together when negotiating with Apple and Amazon. He suggests, though, that because the publishers all had problems with different aspects of the proposed iBookstore contract, "if they talked together, I assumed it would be easier to get the deals done." He insists that he "wasn't trying to negotiate" for the entire e-book market or fix complaints about Amazon's business practices.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News