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Samsung, Jay-Z to announce partnership during Game 5 of NBA Finals

updated 05:26 pm EDT, Sat June 15, 2013

Rap mogul, tech giant to link forces

Samsung and Jay-Z will reveal some form of partnership on Sunday during Game 5 of the NBA Finals. The South Korean tech giant confirmed that it was linking forces with the rap mogul in an image released to media outlets on Friday. The image shows a Samsung Galaxy S4 beside what would appear to be one of the rapper's chains. The S4's screen says to tune "Tune In" and "Turn Up the Volume" and gives a time of Sunday at 9:15 E.S.T.

Rumors emerged earlier this month that a collaboration was in the works between the two, with Jay-Z said to be close to signing a marketing deal in excess of $20 million. The new image confirms the deal, though the financial details are uncertain.

Game 5 of the NBA Finals -- featuring the Miami Heat and San Antonio Spurs, who are tied at two games apiece -- kicks off at 8PM E.S.T. on ABC. The timing indicated on Samsung's announcement means that it will likely come during halftime of the match. [via 9to5Google]



By Electronista Staff
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