Printed from http://www.electronista.com

Ford returning physical controls to in-car entertainment system

updated 11:23 am EDT, Mon June 17, 2013

Complaints from customers force reversal by cay manufacturer

Ford will be reverting back to offering in-car systems with physical controls rather than touchscreens and voice recognition, according to a report. The move will remove some of the added complexity of its Sync and MyFord Touch systems, in favor of the buttons and knobs that drivers are used to adjusting while driving.

Global product development chief Raj Nair told the Wall Street Journal that drivers were frustrated by not being able to quickly change the volume or radio station using a traditional knob. Alongside the additional buttons, the control panels will continue to be available to users, albeit in a much simpler form.

It is believed that around 80-percent of customers opt for Sync or MyFord with their purchase, with the company believing that those using the additional control system are more satisfied. "The satisfaction is higher on the vehicles equipped with MyFord Touch than without," said Nair, continuing "We've been able to spend a lot of time with customers to find out what exactly are the areas that are bothering them."

The introduction of MyFord Touch to the Ford fleet hasn't been without its problems. Shortly after its introduction, Ford suffered in its quality survey ratings for both 2011 and 2012, and the company has also spent time working on software updates for existing systems, improving voice recognition and simplifying the layout.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. reader50

    Administrator

    Joined: 06-01-00

    You forgot to mention the elephant in the room. MyFord Touch is based on Microsoft software. This explains many of the UI problems, and all the crashing.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

Sponsor

toggle

Most Commented

 
toggle

Popular News