updated 10:53 pm EDT, Wed June 26, 2013
New initiative attempt to stop 'duopoly' of Android, iOS phones
Mexico-based Telefonica today announced the establishment of an "enhanced marketing effort" with Microsoft that aims to boost the sales of Windows Phone 8 handsets. Initially for a period of one year, Telefónica will enhance marketing activities in support of its Windows Phone 8 devices in a number of countries to offset the "duopoly of Android and iOS."
Microsoft's corporate vice president Terry Myerson said of the initiative that "we are excited to work with Telefónica to market Windows Phone 8 devices to more customers in the UK, Germany, Spain, Mexico, Brazil and Chile, bringing them a more personal smartphone experience with the speed of Telefónica's network."
As part of the commitment, Telefónica will encourage growth with boosted advertising to increase market demand for Windows Phone 8 while working with suppliers to ensure the availability of devices. The telecom company will be working with the leading manufacturers of Windows Phone 8 devices to make their commercial offerings available throughout the duration of the ad campaign with Microsoft.