updated 07:57 pm EDT, Fri June 28, 2013
Translates to 40 percent share of North American 4G smartphones
Following on the heels of -- and almost precisely in line with -- a Comscore study of US marketshare, ad network Chitika reports that when looking at just the "4G"-capable segment of the overall smartphone market, the iPhone 5 (Apple's only "4G"-capable phone) dominates web traffic just as the iPad does in the tablet arena. When looking at only 4G/LTE smartphones released since July of last year, the iPhone 5 by itself accounts for just over 75 percent of North America 4G web traffic, and when considering all still-active 4G/LTE smartphones it commands about a 40 percent share.
It should be noted that all "4G" smartphones only account for about 30 percent of the overall smartphone market, but the 40 percent share figure for the iPhone 5 among LTE units is roughly equivalent to the combined iPhone model share of the combined 3G and LTE market in the US and Canada, based on Comscore's figures released earlier today. But while looking at less than a third of the overall smartphone market, Chitika's findings reinforce the idea among people with the latest smartphones, the iPhone is far more dominant than any other brand, and appears to be beating out even Samsung by at least a 3:1 margin.
To put this another way: of the 30 percent of the overall market using 4G devices, just over half (53 percent) are using devices made in the last year. Among that group, 75 percent are using the iPhone 5. The study was conducted over the first two weeks in June and is based on tens of millions of ad impressions on Chitika's network. The 70 percent of US smartphones that cannot use LTE 4G were not counted in the study.