Printed from http://www.electronista.com

UK broadcaster BBC to quit 3D television trial, on three-year hiatus

updated 08:21 pm EDT, Sun July 7, 2013

Doctor Who, natural history shows last created in 3D trial

A trial of television broadcasts in 3D in the United Kingdom is going to be put on hold at the end of the year. The BBC intends to stop creating new shows in 3D for a three-year period, citing a combination of disappointing viewing figures and an overall viewing experience that is expensive and difficult for many viewers to undertake.

In an interview with the Radio Times, head of 3D at the BBC Kim Shillinglaw said "Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV," and suggesting that TV viewers "concentrate in a different way" to those going to a cinema to watch a 3D movie.

It is estimated that there are around 1.5 million households in the UK that own a 3D-enabled television. Even so, only half of all 3D TV owners watched the broadcaster's coverage of the Olympics opening oeremony in the format, while less than five percent of potential TV viewers watched specially-created Christmas broadcasts in 3D.

The last two broadcasts before the hiatus will be a natural history program titled Hidden Kingdom and an episode of Doctor Who to celebrate an anniversary. In three years time, the corporation will look again at 3D television ownership, before deciding on if it will make more shows. Shillinglaw also paid tribute to the "amazing 3D work" performed by the BBC, as well as rival broadcaster Sky.

Sports network ESPN announced plans to close its own 3D channel in the United States, citing a lack of demand for the format.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Sponsor

toggle

Most Commented

 
toggle

Popular News