updated 06:15 am EDT, Mon July 8, 2013
iPhone 5 reception not as warm as Galaxy S4 on respective launch days
A new study out of the UK that monitored consumer sentiment on social networks when the iPhone 5 launched has found that 20 percent of posts were critical of the device. By comparison, the launch of the Galaxy S4 attracted around half as much criticism at 11 percent, reports the Daily Mail. Criticisms leveled at the iPhone 5 were focused on the new Lightning connector, the problems with the Maps app and that the its design was not different enough to the iPhone 4S that preceded it.
"Brands were often on the receiving end of criticism for their handsets offering nothing new to the previous model," senior analyst Ed Kitchingman at We Are Social told the Daily Mail. "The most successful launches were those that captured the consumer's imagination by talking about the handset's new and innovative features," Kitchingman explained. "And while leaks can be an important tool in building success, give away too much and the handset loses its 'wow' factor upon launch," he added.
Samsung seemed to get this emphasis right with the launch of the Galaxy S4, according to We Are Social's research. More than half of the discussions on social networks about the Galaxy S4 focused on new features like the eye scrolling functionality (which was subsequently panned by many critics for not working properly). This compared with 29 percent of social chatter critical of Apple's apparent lack of feature innovation with the iPhone 5.
It's not all bad news for Apple though. The same UK-focused research showed that Apple had the strongest brand loyalty with 42 percent of discussions focused on the Apple brand itself. It also attracted by far the most launch day discussions on social networks with 1.7 million conversations focused on the iPhone 5. The popularity of the BlackBerry brand among UK teens saw it attract 300,000 conversations following the launch of the BlackBerry Z10, while the Galaxy S4 launch trailed with just 140,000 conversations.