updated 08:11 am EDT, Mon July 15, 2013
Apple on hiring spree to bring rumored iWatch to market
Citing "people familiar with the matter," the Financial Times claims (reg. req.) that Apple may not introduce the much hyped, but rumored, iWatch device until late in 2014. According to sources, Apple is hiring "aggressively" to pick up the expertise it requires to solve a range of technical challenges. Apple is said to be facing "hard engineering problems that they've not been able to solve," suggesting that whatever it has in the pipeline might be more sophisticated than other similar solutions already on the market.
Apple has recently made a spate of applications for an "iWatch" trademark in a number of countries. The device may still take some time to appear -- Apple's iPad was long in development before if finally surfaced. The iPhone in fact hit store shelves before the iPad, despite having been conceived after the iPad project started.
Tim Cook told the audience during Apple's April earnings call that "[Apple's] teams are hard at work on some amazing new hardware, software and services that we can't wait to introduce this fall and throughout 2014." While the reasons for the purported iWatch delay have not been specified in detail, it's possible that they may have to do with the various sensors and other technology that Apple is planning to incorporate into the device. The company recently filed a patent for a bendable battery that could be embedded in a wristband to help give a wearable device like a watch additional battery life.