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WSJ: Apple testing larger iPad, iPhone display sizes

updated 04:32 am EDT, Mon July 22, 2013

Apple testing 13-inch iPad, larger iPhones

A new report from the Wall Street Journal says that Apple is testing larger display sizes potential future models for both the iPad and the iPhone. According to 'company officials' within Apple's supply chain, Apple has requested a 13-inch panel for a larger iPad, and display panels larger than 4-inches for its prototype iPhones. Last month a Reuters report stated that Apple has been testing iPhones with 4.7-inch and 5.7-inch displays for possible introduction in 2014.

Apple routinely tests products with different components including models with different display sizes, although many do not make it into production. During its US court case with Samsung, a number of prototype Apple mobile devices with varying screen sizes were revealed, although the company ultimately went on to settle for a 9.7-inch display for the first iPad and a 3.5-inch display for the first iPhone. In addition to reasons of usability, Apple has also cited battery life as considerations when it deciding what are the optimal panel choices for its devices

In terms of Apple's immediate product plans, the WSJ says that Apple's suppliers have begun ramping production of the next-generation iPad, which will continue with the same Retina 9.7-inch display but with a 'thinner and lighter display structure." To help drive weight down further, the new iPad display is expected to use smaller thin film transistors, suggesting that the new panels could utilize Sharp's battery saving IGZO display technology. Apple is also said to have begun mass production for the next iPhone, widely thought to be the iPhone 5S, which is expected to begin shipping in late August.



By Electronista Staff
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Comments

  1. And.reg

    Mac Elite

    Joined: 02-22-04

    This is the future iMac.

  1. jfgilbert

    Fresh-Faced Recruit

    Joined: 01-19-10

    Of course, they are testing with different sizes of screens, I would expect that they do that continuously. Is this a filler article that the WSJ and Electronista pull whenever there is nothing to say about Apple? Prhaps I can help a suggest a few others:
    - Apple testing higher and lower pixel density displays
    - Apple testing new battery technologies to increase capacity and reduce weight
    - Apple testing new desktop sizes and aspect ratios for the next gen iMac
    (you're welcome)

  1. Sanjiv Sathiah

    MacNN Staff

    Joined: 06-05-13

    It is not always the case that specifics of what Apple is testing leak out.

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