Printed from http://www.electronista.com

Nokia exec to Microsoft: Step up your Windows Phone game

updated 08:29 pm EDT, Sat July 27, 2013

Nokia executive says great hardware isn't enough

Microsoft needs to be more proactive in improving its Windows Phone platform if it wants it to be successful, according to Nokia vice president Byran Biniak. Biniak spoke with IBTimes UK on Friday, saying that the software giant hasn't done enough to push forward the quality of its platform in the face of competition from Apple's iOS and Google's Android. The remarks are possibly the harshest any Nokia representative since the Finnish phone maker decided to bet the company on Microsoft's platform.

"To give you a reason to switch," Biniak said, "I need to make sure the apps that you care about on your device are not only on our phones, but are better. I also need to provide you unique experiences you can't get on other devices.

"We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that's not there that's a missed opportunity of a sale.

"We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence.' Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today."

Nokia lost $151 million last quarter even in the face of improving sales for its Windows Phone 8-powered Lumia devices. The company shipped 7.4 million Lumia devices in the quarter, and the manufacturer is looking to tackle both the low end and the high end of the smartphone market with its offerings.

The Windows Phone Store has 165,000 apps, far behind the million apps in Google's Play Store and the 900,000 in Apple's App Store. Many of the most popular apps on those other two platforms are present in the Windows Phone Store, but Microsoft has had trouble attracting the developers of apps such as SnapChat, and there are so far no breakthrough apps exclusive to the Windows Phone platform.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Tylt Energi 2K Travel Charger

Backup batteries and device chargers are objects that many users take for granted. They often only one-dimensional in functionality, r ...

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Sponsor

toggle

Most Commented

 
toggle

Popular News