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Nokia exec to Microsoft: Step up your Windows Phone game

updated 08:29 pm EDT, Sat July 27, 2013

Nokia executive says great hardware isn't enough

Microsoft needs to be more proactive in improving its Windows Phone platform if it wants it to be successful, according to Nokia vice president Byran Biniak. Biniak spoke with IBTimes UK on Friday, saying that the software giant hasn't done enough to push forward the quality of its platform in the face of competition from Apple's iOS and Google's Android. The remarks are possibly the harshest any Nokia representative since the Finnish phone maker decided to bet the company on Microsoft's platform.

"To give you a reason to switch," Biniak said, "I need to make sure the apps that you care about on your device are not only on our phones, but are better. I also need to provide you unique experiences you can't get on other devices.

"We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that's not there that's a missed opportunity of a sale.

"We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence.' Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today."

Nokia lost $151 million last quarter even in the face of improving sales for its Windows Phone 8-powered Lumia devices. The company shipped 7.4 million Lumia devices in the quarter, and the manufacturer is looking to tackle both the low end and the high end of the smartphone market with its offerings.

The Windows Phone Store has 165,000 apps, far behind the million apps in Google's Play Store and the 900,000 in Apple's App Store. Many of the most popular apps on those other two platforms are present in the Windows Phone Store, but Microsoft has had trouble attracting the developers of apps such as SnapChat, and there are so far no breakthrough apps exclusive to the Windows Phone platform.



By Electronista Staff
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