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Starbucks expanding pilot wireless charging program to Silicon Valley

updated 11:15 pm EDT, Mon July 29, 2013

Initiative uses PMA standard for inductive charging

Duracell Powermat today announced the availability of wireless charging stations in select Starbucks stores in the Silicon Valley area. The expansion of the wireless charging evaluation follows a successful test of the technology in a handful of Boston-area Starbucks locations. The stations are compatible with any PMA (Power Matters Alliance) certified devices.

Users can take advantage of the service by simply laying their PMA-compatible device down on the stations' table. Several companies, including Duracell Powermat, offer PMA-certified smartphone cases and portable batteries, and AT&T recently announced that many of its smartphones will ship with PMA wireless charging technology next year. Blackberry, HTC, LG, Samsung, ZTE and other smartphone makers have also signed on to the PMA.



By Electronista Staff
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  1. SierraDragon

    Mac Elite

    Joined: 03-22-04

    I am a Peet's junkie but Starbucks when I travel, which is a lot. I cannot imagine flopping a $600-replacement-cost phone down on the counter in a public space for a significant period of time just to achieve lame inductive charging. Especially since I drove to Starbucks and had full wired 12v charging available while I drove there, and also will when I leave.

    That said I can see why Starbucks would do it because it sounds cool. But as a user: fail.

  1. SierraDragon

    Mac Elite

    Joined: 03-22-04

    Nice for homeless/carless folks however. [No humor intended]

  1. SierraDragon

    Mac Elite

    Joined: 03-22-04

    Nice for homeless/carless folks however. [Not intended as a humorous comment]

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