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Non-Apple tablets surpass iPad for first time in global marketshare

updated 03:32 pm EDT, Fri August 2, 2013

iPad still controls biggest individual share

Non-Apple tablets have collectively surpassed the iPad for the first time in terms of worldwide marketshare, claims research firm Canalys. During the June quarter, Apple achieved a share of 42.7 percent, giving it dominance in terms of individual tablet makers. Together, however, Amazon, Acer, Samsung, Lenovo, and other tablet makers scored a 57.3 percent slice. In Q2 2012, Apple held 71.2 percent of the market versus the remainder's 28.9 percent.

Canalys attributes the decline in Apple's fortunes to aging hardware, and suggests that the era of intense buzz for new iPads is over. "When Apple does decide to refresh its iPad range it will not experience the buzz of previous launches," says one of the firm's analysts, James Wang. "Tablets are now mainstream products and hardware innovation is increasingly difficult. With branded Android tablets available for less than $150, the PC market has never been so good for consumers, who are voting with their wallets."

Another issue for Apple, and the tablet industry, is said to be a shift towards smaller sized-models like the 7.9-inch iPad mini and the Google/Asus Nexus 7. "The move to smaller tablets has sparked a price war that has real consequences for the entire supply chain," Canalys writes. "These products generate little absolute margin for channel partners, vendors or component manufacturers. Content, applications and accessories (especially cases and keyboards) are now even more important to boost margins -- areas where Apple remains a leader."

An earlier study by another tracking firm, IDC, suggested that Apple actually lost control of the tablet industry in Q4 2012. The metrics of tablet sales can be difficult to track however, particularly since no-name Android tablets are widespread in countries like China.



By Electronista Staff
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  1. shawnde

    Fresh-Faced Recruit

    Joined: 04-01-08

    Of course those numbers are for SHIPMENTS .... no one really knows how much of those shipments actually SOLD, since Apple reports SOLD data, and NO ONE ELSE does !!!!

    Stop regurgitating this crap from everywhere else .... you give them more credit than they deserver. These reports and "analysis" are all paid advertising by the vendors who need the lime light. Give it up already.

  1. garmonbosia

    Fresh-Faced Recruit

    Joined: 08-19-02

    This placed stopped being a serious source for news quite a while ago. In reply to my last post, one of the staff said there are readers who are interested in this stuff whether the story is accurate or not. I would contend that judging from the huge drop in comments, they are losing readership precipitously.

  1. DiabloConQueso

    Fresh-Faced Recruit

    Joined: 06-11-08

    Well, if you combine shipments Chevy, VW, Porsche, Toyota, Mazda, Lexus, Infinity, BMW, Mercedes, and Subaru together, do you think you might be able to make it look like they sell more cars than Ford alone?

  1. Mike Wuerthele

    Managing Editor

    Joined: 07-19-12

    Originally Posted by garmonbosiaView Post

    This placed stopped being a serious source for news quite a while ago. In reply to my last post, one of the staff said there are readers who are interested in this stuff whether the story is accurate or not. I would contend that judging from the huge drop in comments, they are losing readership precipitously.



    I think you need to read EVERY word in responses and the stories. We're passing on the reports that we get -- the accuracy of same is left as an exercise for the reader. If you don't like these stories, or this site, then why do you read?

    DCQ's got the gist -- the rest of the tablets COMBINED are beating Apple's share.

  1. The Vicar

    Junior Member

    Joined: 07-01-09

    So, do the Android tablet users buy and use apps at a higher rate than Android phone users? If not, then this makes very little difference to Android or iOS as a platform -- iPhone users are an actual market for app programmers, Android phone users not so much. (Which is to say: most Android phones are being sold to people who really only want a feature phone, and who will only ever use the phone and web browser included with the phone if they buy a smart phone, rather than to people who actually want a Smartphone specifically. If Android phones weren't manufactured using the cheapest possible components, making them comparable in price to a feature phone, this would not even be a viable sales strategy.)

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