updated 04:37 pm EDT, Tue August 6, 2013
Developer co-founded by former Apple CEO
Misfit, co-founded by former Apple CEO John Sculley, has announced the arrival of its Shine fitness tracker at Apple's online and offline stores. The device is a small waterproof disc that can be clipped onto clothing or optional bands and necklaces, and syncs with a matching iPhone app when users place it on an iOS device's screen. From the app people can not only track their motion, but set progress goals which can later be checked by tapping the Shine and watching a series of concentric lights appear.
The Shine's origins trace back to 2012, when Misfit raised over $845,000 towards its production through Indiegogo. The device costs $100, and is also available at Misfit's own store. The sport band costs $20, while the leather band and the necklace are $80 each.