updated 06:50 am EDT, Tue August 6, 2013
Nokia claims its Lumia smartphone cameras are better than the iPhone
Nokia has copied the Samsung and Microsoft's attack ad approach towards the success of Apple and its iPhone. In this instance, Nokia parodies the style and language of Apple's recent iPhone "Photos Every Day" ad that highlighted the popularity of the iPhone camera and ending with the statement, "every day, more photos are taken with the iPhone than any other camera." Nokia counters this in its latest Lumia ad claiming, "every day, better photos are taken on Nokia Lumias than any other mobile."
Although Nokia has recently revealed the 41-megapixel Lumia 1020, the current Nokia ad promotes the aluminum-clad Lumia 925 and uses alleged side-by-side shots using the 925's 8.7-megapixel camera that utilizes a six-element Carl Zeiss lens and comparing them with iPhone 5 photos, which are taken with its 8-megapixel camera and six-element lens. Naturally, the Nokia photos look more much more impressive, particularly the shots purportedly taken with each device's flash on and in low-light shots. Nokia adds that its focus is on quality, rather than quantity, playing on Apple's claim to having "more" photos taken with its iPhones. Also absent, is any reference to the fact that Nokia's devices run Windows Phone 8 -- Nokia not only fails to mention the OS, it does not even show any screenshots that resemble the Windows Phone UI or its built-in camera app.
Apple, in contrast, has continued with the latest in its series of ads focusing on the popularity of certain iPhone features, this time its FaceTime app. Again, there is no reference to its competitors, with the ad focusing solely on everyday people using the iPhone to connect and share experiences. Apple's approach is to highlight the positive, feel good aspects of the iPhone ownership experience and concludes with the statement, "more people connect face-to-face on the iPhone than on any other phone." In the last quarter alone, Apple sold 31 million iPhones, which compares with the 27 million Lumia phones that Nokia has sold in total, since the line debuted 18 months ago. [via 9to5 Mac]