Printed from http://www.electronista.com

AOL acquires video advertising platform Adap.tv for $405M

updated 09:51 am EDT, Wed August 7, 2013

Adap.tv doubled revenues yearly prior to purchase

AOL has revealed it is acquiring video advertising marketplace Adap.tv, in what has been called its biggest purchase since Tim Armstrong became chief executive of the company. Said to be worth $405 million in combined cash and stock, the deal is higher than the $315 million paid out for the Huffington Post two years ago.

The purchase of Adap.tv provides AOL with a complete platform for video advertising and publishing, along with a service that has managed to grow its global revenue by over 100 percent per year for the last three years running. The addition of Adap.tv to AOL's roster will help it with its own online video offerings, both in production and monetization, as well as creating new video content for AOL's existing brands. TechCrunch writes that the deal is expected to complete in the third quarter of this year.

AOL's latest earnings report showed it as having a net income of $28.5 million for the quarter, a year-on-year reduction of 95 percent due to the sale of patents to Microsoft last year. Total revenue of $541.3 million includes $361.2 million in advertising revenue for the quarter and $166 million from Internet access.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Ret ...

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Advertisement

toggle

Most Commented

 
toggle

Popular News