updated 03:45 pm EDT, Fri August 9, 2013
Executives said to want new products fast
Apple's board of directors is allegedly upset with CEO Tim Cook over a lack of innovative products in recent times, according to sources cited by Fox Business News' Charlie Gasparino. Cook is reportedly safe in his position for now, but the board members are thought to be worried that Apple isn't keeping up with the momentum established under former CEO Steve Jobs. As a result, the board is allegedly putting pressure on Cook.
Serious public criticism of Apple's innovation began around the launch of the iPhone 5. Although the phone has since proven popular enough saleswise, some reviewers pointed out that the phone makes relatively few improvements over the iPhone 4S beyond a larger screen, which even then is still smaller than what flagship Android devices offer. The iPad mini has sold well, but it and the fourth-gen 9.7-inch iPad have lost the once overwhelming dominance Apple had in the tablet market. Even Macs have come under fire, since a recent MacBook Air refresh drastically improved battery life, but only modestly increased performance, and left out the Retina display technology added to the MacBook Pro.
The company could be banking heavily on the iWatch, though to be its next new product category. Past reports have also hinted at a TV set, but rumors about it have once again gone quiet, which could mean that work will only pick up after the iWatch ships.