Printed from http://www.electronista.com

Apple working towards app-based content for dedicated TV set

updated 01:19 pm EDT, Thu August 22, 2013

Could include pay TV service

Apple is adopting a new strategy towards getting content for its TV set, sources say. For years the company has tried talking to cable companies, but made little progress. Now though the company is allegedly latching onto an app-based strategy, and talking directly to content providers. Some providers already have apps on the Apple TV set-top box -- namely HBO and Disney's ESPN -- but Apple is also said to be negotiating with companies like Viacom, which owns networks like Comedy Central, Nickelodeon, and MTV.

It's uncertain how many of the deals are close to completion. Some of the sources warn that because the TV industry as a whole is shaking up, "everybody is talking with everybody."

The sources additionally claim that Apple's strategy could involve creating its own pay TV service, going into direct competition with cable companies. Similar strategies are being pursued by firms like Sony, Intel, and Google, the difference being that Apple intends to control the entire experience end-to-end.

Few spokespeople are commenting on the matter. "This is very, very exploratory in nature. There are no formal discussions taking place," says ESPN spokesman Chris LaPlaca, referring to talks with any potential IPTV services. HBO spokesman Jeff Cusson comments that "We see our current model as our best model for now and have no plans to go over the top or to enter these markets in a different way." The term "over the top" refers to bypassing normal cable and satellite deals, for instance selling shows la carte, or putting them up on services like Netflix and Hulu.

Because of how profitable bundles are, cable companies have reportedly been resisting Apple's plans, and even fighting to prevent individual networks from signing deals. The sources say though that Apple has decided it doesn't need most content providers on board before it can launch a TV set -- just material that's good enough to distinguish the product. The company is continuing to talk with cable businesses however, mainly with the idea that people could bypass a standard cable box and use the new TV's interface. One source suggests that another reason is the bandwidth involved in Internet-only services, which sometimes cripples outfits like Netflix.

If Apple does create its own pay TV service, becoming a virtual MPVD (multichannel video programming distributor), that could allow networks like HBO to avoid breaking contracts with cable providers.

Unmentioned is whether a pay TV service or the TV set have anything to do with the "television product" mentioned by M.G. Siegler. That could arrive as soon as November; such a timeframe would probably be too early for a TV, but possibly late enough for some form of subscription package accessible through the Apple TV set-top and other iOS devices.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. rexray

    Fresh-Faced Recruit

    Joined: 07-15-02

    Shouldn't we now call them something other than "set-top boxes?" I've tried putting my TiVo on top of my flat screen HDTV, and it's very hard to balance it up there. Even my AppleTV falls right off.

  1. Flying Meat

    Junior Member

    Joined: 01-25-07

    Haven't you heard of Duct Tape? ;)

    To be clear, in the article: "...the difference being that Apple intends to control the entire experience end-to-end." should include the unambiguous "on its own products".
    People can, and do, jump to the wrong conclusions. Might as well be as clear as possible from the start. :)

  1. prathibhanu

    MacNN Staff

    Joined: 06-08-13

    Are they targetting TV series to be aired exclusively on Apple TVs. Imagine Game of Thrones coming just on Apple TV! Ha!

  1. prathibhanu

    MacNN Staff

    Joined: 06-08-13

    Are they targetting TV series to be aired exclusively on Apple TVs. Imagine Game of Thrones coming just on Apple TV! Ha!

  1. prathibhanu

    MacNN Staff

    Joined: 06-08-13

    Are they targetting TV series to be aired exclusively on Apple TVs. Imagine Game of Thrones coming just on Apple TV! Ha!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News