Printed from http://www.electronista.com

Autodesk to supplement Autocad licensing with Adobe-like rentals

updated 05:42 pm EDT, Fri August 23, 2013

Plans of program will be announced on October 2

In an earnings conference call on August 22, Autodesk CEO Carl Bass said that the company will reveal an "evolution" of its software licensing program. The new initiative will include the ability to rent part or all of its suite of software to users. The CEO expects that the new program will not eliminate outright purchase of the company's software.

Bass claims that the company had been considering this move for some time, but given industry trends, the migration ail happen sooner rather than later. "Recall that, just 10 years ago, we added subscription maintenance to our revenue stream," he said. "That was a big change at the time, and there was no shortage of skeptics. Today, that's a billion-dollar business and represents over 40 percent of our revenue. Suffice it to say that transition was a huge success."

"It became more clear to us that customers were willing to accept, and some even wanted, this new opportunity," Bass said. "Because we're starting in a different place than Adobe, we don't feel the need to force people, as they did, to go to these new license models and end perpetual licenses."

The CEO didn't expand on the new plan. An event is scheduled for October 2 in San Francisco, CA to elaborate on the new licensing.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

PenClic Bluetooth mouse

Windows 8 aside, computer users have been trained that a mouse is the proper way to navigate through the desktop for years. Trackballs ...

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

Sponsor

toggle

Most Commented

 
toggle

Popular News