Printed from http://www.electronista.com

Intel setting up shop in NY, LA ahead of television push

updated 08:15 pm EDT, Sat August 24, 2013

Intel opens offices in Los Angeles, New York

Intel is preparing a big push into televised media, and the chipmaker is apparently opening offices in the major media centers in the United States, Los Angeles and New York. Reuters reported on the new office openings on Friday, saying that they are indeed related to Intel's forthcoming Internet-connected set-top box. Industry observers expect that Intel's device will see release some time later this year.

The new offices demonstrate Intel's commitment to attaining a position of influence in the television industry, which observers deem ripe for disruption by the assorted technology companies. In February of this year, Intel confirmed its intention to release a set-top box and online television service. The team building the platform is composed of personnel hired away from Apple, Netflix, and Google.

Intel's offering is said to be centered around a set-top box and cable content packages. The company is still negotiating to secure content deals with assorted media companies, but the company hopes to deliver smaller media bundles than are currently available to cable customers.

Intel's set-top device is said to have an integrated camera, allowing for gesture controls to navigate between content offerings. Additionally, the device may monitor the objects in a room in order to better target advertising to a device user.

For Intel, the television service marks an attempt to expand beyond the firm's traditional role as a processor maker. The company has largely weathered the ongoing shift in consumer PC preferences, but it has yet to make a real dent in the mobile device market that sparked that shift.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

SMS Audio Sync Sport on-ear headphones

When hitting the gym or going out for a trail run, headphones can cause a number of problems. From the ear buds getting slimy with swe ...

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Sponsor

toggle

Most Commented

 
toggle

Popular News