updated 10:00 pm EDT, Tue August 27, 2013
Also says Microsoft 'resting on' its core markets, not 'nimble'
Apple co-founder Steve Wozniak was interviewed by the BBC yesterday and spoke on a number of topics, including Apple and its rivals, Microsoft and Samsung. He gave his backing to current Apple CEO Tim Cook, saying that "Steve Jobs ... chose Tim Cook to be in that role, in that position" and that the company has remained "nimble and innovative" over the years. He also weighed in on retiring Microsoft CEO Steve Ballmer.
Echoing remarks made by Jobs during his lifetime, Wozniak said that Microsoft has been "resting on" the markets it built up "a long, long time ago," likely referring to Microsoft's core Windows and server markets. A key ingredient of Apple's success, he said was its ability to remain nimble and innovative. He added that he didn't think Steve Ballmer's reign as CEO had been as significant as that of Bill Gates.
Woz also endorsed current CEO Tim Cook, saying that Jobs had hand-picked him to run the company and had "very strong feelings about what makes a company great, what makes products great." He took the opportunity to mention that people who criticize Apple for not constantly coming up with new products needed to understand that "great advances in mankind don't happen every year."
On the subject of Samsung, Woz pointed out that part of what makes the Korean company a strong competitor is the company's "great marketing prowess" and that "they ... had distribution channels in so many markets of the world that Apple was not in," which he attributed to Apple "more-or-less [growing] up under the Macintosh, which had a low world market share. You're going up against people that already have the connections, the business strategies, the business methodologies of those other parts of the world."
Wozniak said that while Apple had great products and technology, it had found it difficult to take on Samsung's reach, particularly in developing markets. "It's going to be fight for Apple," he said, "and a worthy fight."