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Wozniak: revolutionary products 'don't happen every year'

updated 10:00 pm EDT, Tue August 27, 2013

Also says Microsoft 'resting on' its core markets, not 'nimble'

Apple co-founder Steve Wozniak was interviewed by the BBC yesterday and spoke on a number of topics, including Apple and its rivals, Microsoft and Samsung. He gave his backing to current Apple CEO Tim Cook, saying that "Steve Jobs ... chose Tim Cook to be in that role, in that position" and that the company has remained "nimble and innovative" over the years. He also weighed in on retiring Microsoft CEO Steve Ballmer.

Echoing remarks made by Jobs during his lifetime, Wozniak said that Microsoft has been "resting on" the markets it built up "a long, long time ago," likely referring to Microsoft's core Windows and server markets. A key ingredient of Apple's success, he said was its ability to remain nimble and innovative. He added that he didn't think Steve Ballmer's reign as CEO had been as significant as that of Bill Gates.

Woz also endorsed current CEO Tim Cook, saying that Jobs had hand-picked him to run the company and had "very strong feelings about what makes a company great, what makes products great." He took the opportunity to mention that people who criticize Apple for not constantly coming up with new products needed to understand that "great advances in mankind don't happen every year."

On the subject of Samsung, Woz pointed out that part of what makes the Korean company a strong competitor is the company's "great marketing prowess" and that "they ... had distribution channels in so many markets of the world that Apple was not in," which he attributed to Apple "more-or-less [growing] up under the Macintosh, which had a low world market share. You're going up against people that already have the connections, the business strategies, the business methodologies of those other parts of the world."

Wozniak said that while Apple had great products and technology, it had found it difficult to take on Samsung's reach, particularly in developing markets. "It's going to be fight for Apple," he said, "and a worthy fight."



By Electronista Staff
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  1. iphonerulez

    Dedicated MacNNer

    Joined: 11-28-08

    Wall Street thinks that Apple should come up with an industry disrupting produce every few years in order for the company to have any value. That is certainly holding a company to a very high standard. I'm not exactly certain what other type of company is held to those standards aside from pharmaceutical companies. I know they're expected to cure all sorts of human illnesses every few years or the company value declines quickly.

  1. eldarkus

    Fresh-Faced Recruit

    Joined: 02-10-04

    If people would just remember what "revolutionary" stands for, maybe they wouldn't expect so much from Apple ever year. You can't keep dramatically changing the tech word every year. It just doesn't work like that.

  1. coffeetime

    Mac Enthusiast

    Joined: 11-15-06

    Tim Cook is playing the same field as where Steve Ballmer is now... to maintain the health of their companies. There won't be another Walt Disney, but hey, Walt Disney's is doing very well even without Walt Disney. Samsung offers what Apple didn't, cheap smart phones for the mass. This is because Apple chose not to go that route.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Originally Posted by coffeetimeView Post

    Tim Cook is playing the same field as where Steve Ballmer is now... to maintain the health of their companies. There won't be another Walt Disney, but hey, Walt Disney's is doing very well even without Walt Disney. Samsung offers what Apple didn't, cheap smart phones for the mass. This is because Apple chose not to go that route.



    We might see them go somewhat in that direction, yet.

    The iPod mini/nano was a similar thing: It was still higher-priced than other offerings, but by just enough to ensure healthy profits while not putting off potential buyers.

    The iPhone 5C might do the same for smartphones.

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