Printed from http://www.electronista.com

T-Mobile takes umbrage to Aio Wireless' retail color scheme, sues

updated 05:30 pm EDT, Wed August 28, 2013

Aio Wireless using a different shade than T-Mobile

T-Mobile has launched a suit against AT&T's Aio Wireless brand, claiming that the company is violating a copyright on use of the color magenta, and is willfully trying to confuse and steal customers from T-Mobile. The lawsuit, filed on Friday, is seeking immediate cessation of the color use, and a rebranding of the store's graphical assets.

T-Mobile's complaint alleges that "Aio adopted, is using, and intends to continue to use, magenta in connection with its wireless products and services despite knowledge of T-Mobile's substantial use of, and upon information and belief despite knowledge of T-Mobile's exclusive rights in, the magenta mark."

Aio is denying infringement of the color, and it does appear that the colors are not an exact match to the eye. "T-Mobile needs an art lesson," the spokeswoman told Law360. "Aio doesn't do magenta."

Back in 2008, Deutsche Telekom, parent company of T-Mobile requested that Engadget cease use of a similar shade of magenta on its mobile portal. While Deutsche Telekom does in fact "own" one shade of magenta, specifically RAL 4010 in Germany, other shades are not use-restricted and its restriction of the use of the color in other countries is suspect. Neither Engadget> nor Aio Wireless use that specific shade of magenta.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News