updated 04:38 am EDT, Tue September 3, 2013
HTC targets the mid-range and low-end with Desire 601, Desire 300
HTC has reveled its latest pair of Android smartphones, the Desire 601 and the Desire 300. HTC is aiming the Desire 601 at the mid-range market, with the device carrying over a number of the software and hardware features from its flagship HTC One, including some of its looks. The HTC Desire 300 is aimed at entry-level smartphone users and consequently drops some features in the process, but retains the BlinkFeed social aggregation interface.
The HTC Desire 601 centers on a 4.5-inch qHD display and is powered by a Qualcomm Snapdragon 400 dual-core processor clocked at 1.4GHz mated to 1GB of RAM. Like its HTC One stable mate, the Desire 601 picks up both the BoomSound dual front-facing stereo speakers and the signature pinhole speaker grilles. It also offers 4G LTE connectivity, while built-in storage is 8GB though this can be supplemented by a microSD card up to 64GB in capacity. Its 5-megapixel rear camera is supported by a discrete HTC Image Chip and also supports HTC Zoe with continuous shooting and object removal.
The HTC Desire 300 centers on a 4.3 WVGA display with full lamination. It is powered by a Qualcomm Snapdragon S4 dual-core processor clocked at 1GHz matched with 512MB of RAM. However, in line with its entry-level status, it includes only a single speaker. Cellular connectivity is limited to 3G, although it supports Bluetooth 4.0 and Wi-Fi 802.11n. On board storage is limited to 4GB, although this too can be expanded by up to an additional 64GB with a microSD card.
The HTC Desire 601 will begin rolling out to carriers this month, while the Desire 300 will reach users beginning in October with prices to vary according to market.