Printed from http://www.electronista.com

Kantar: Apple continuing to gain smartphone share in US, UK markets

updated 12:01 am EDT, Wed September 4, 2013

Gains seven percent in US, almost all of it taken from Android

A new study from Kantar Worldpanel ComTech says that the iPhone is continuing to gain share in the US and lately in the UK and France as well, reversing trends seen in other countries where it is still losing ground. On the heels of a ComScore survey last month that showed Apple's smartphone had risen to 40 percent of the US market, Kantar's updated figures show a gain to 43.4 percent over the past month -- a total gain of 7.8 percent over the past year, taken almost entirely from Android rather than smaller rivals like BlackBerry.

While Android (combined) remains the most popular platform in the US by shipments -- no company other than Apple reports actual sales to end-users -- it has lost 7.6 percent share over the past year, nearly matching the iPhones' 7.6 percent growth. BlackBerry continues to slide, losing 0.6 percent share from a year ago, but is down to a mere 1.2 percent of the US market.

Windows Phone, at 3.5 percent US marketshare, grew half a percent in the US and gaining substantially in Germany (2.6 percent growth) and Great Britain (five percent growth to reach 9.2 percent share). Overall, Windows managed to grow an average of 8.6 percent in the five major European markets, mostly at the expense of BlackBerry and by aggressively pricing phones to target those users upgrading from feature phones.

The discontinued Symbian OS continues to fall around the world as well, though in the US Kantar report it as having zero percent. It is most popular in China, where it holds just 2.9 percent of the market as feature phones decline globally. China gave Android an 8.2 percent year-over-year boost, though many such phones are heavily modified and don't have a connection to Google or the Play store at all, thus not meeting the accepted western definition of "Android phones."

Apple's iPhone dropped 3.9 percent over the year to 22.4 percent in China, still in second place compared to Android's 70.5 percent share. All other manufacturers lost share in China from the year-ago quarter.

Interestingly, the iPhone gained exactly the same percentage of growth in the UK as it did in the US market across the year. Apple is in second place behind Android in nearly every market by a comfortable margin ahead of smaller rivals, though it lost share in Germany as well as China.

The only exception is in Mexico, where the iPhone is behind even BlackBerry and Windows Phone due to price. In France, the iPhone saw 4.6 percent growth year-over-year, whereas in Australia growth was nearly flat at 0.1 percent.

Kantar's figures echo similar research by MobiLens ComScore, which saw the iPhone reach 40 percent of the US market in July. The hoped-for release of a less-expensive, polycarbonate-based iPhone might be able to reverse declines in poorer nations, even though the alleged "iPhone 5C" would likely be at the top end of pricing in its lower-cost tier.

A cheaper hardware entry into the more robust iOS eco-system might move the goalposts for competitors, which up to now have been based simply on shipments -- figures that are sometimes as high as double the number of units actually sold -- and could move the measure of success to figures like app store income for developers, downloads and other signs of real-world user engagement with the devices.




By Electronista Staff
toggle

Comments

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: 11-28-08

    Shipment numbers that are nearly double the numbers sold is absolutely absurd if it is true. Where are all those unsold products being held and will they ever see any use? The Android vendors just keep churning out Android smartphones so where would they be getting the money to continue doing so if these products are remaining unsold. It seems to me like there are a lot of Android smartphones that are going to end up as landfill without ever being sold. This is what Wall Street thinks is so great about Android being a model OS and is supposed to bring about the demise of iOS and iPhones.

  1. chas_m

    MacNN Staff

    Joined: 08-04-01

    The line about shipment numbers being double actual sales comes from the Apple-Samsung trial, where Samsung was forced to reveal that fact. However, that was one company's actual sales vs shipment figures regarding one product -- as it notes in the article, "up to," meaning that others may be engaging in the same practice but not necessarily as fraudulent as Samsung's figures turned out to be.

  1. kdarling

    Fresh-Faced Recruit

    Joined: 07-17-07

    The sales vs shipments myth started because of lazy reporting, with no thought given to region and initial channel fill.

    The trial numbers only included disputed Samsung sold INSIDE the USA. (At the time, Samsung was selling about twice as many devices OUTSIDE the USA. Nowadays, it's more like ten times as much.)

    The numbers did show that there was a dip in tablet sales after the first quarter, because of retailers overbuying, but then the sales rebounded the next quarter and continued to rise. The dip is something we've seen quite often with Apple sales as well, because they also report shipments as sales, and sometimes sell-through is millions less than reported sales.

  1. chas_m

    MacNN Staff

    Joined: 08-04-01

    kdarling: Apple's CEO has said publicly that it only reports sales to end-users, not shipments. I'm sure you're aware of how much legal trouble he'd be in with the SEC if that wasn't true, so you and I both know that's true. They take pains to report inventory amounts separately in their conference calls.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Originally Posted by kdarlingView Post

    The sales vs shipments myth started because of lazy reporting, with no thought given to region and initial channel fill.

    The trial numbers only included disputed Samsung sold INSIDE the USA. (At the time, Samsung was selling about twice as many devices OUTSIDE the USA. Nowadays, it's more like ten times as much.)

    The numbers did show that there was a dip in tablet sales after the first quarter, because of retailers overbuying, but then the sales rebounded the next quarter and continued to rise. The dip is something we've seen quite often with Apple sales as well, because they also report shipments as sales, and sometimes sell-through is millions less than reported sales.



    The numbers were 10:1 exaggerated when Samsung reported er blatantly lied about them, and yes, sales picked up, to the point where they sold one fifth of their claimed shipment — by the end of the FOLLOWING YEAR. :lol:

    Quite smooth: Samsung actually sold 1/10 of the 2 million Galaxy Tabs it claimed in 2010

    And as chas noted, the final claim you make, about Apple's reporting, is simply outright wrong, and Apple goes through great pains to make that, very specifically, crystal-clear to anybody who's listening.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News