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Dell to increase focus on tablets, stay out of smartphone market

updated 11:11 am EDT, Fri September 13, 2013

Michael Dell speaks to CNBC

Dell founder and CEO Michael Dell has outlined the company's strategy under private ownership. In an interview with CNBC, the executive highlighted the company's success in the enterprise market and commitment to continue engaging consumers with new tablets and PCs, however he dismissed the possibility of getting back into the smartphone business.

CNBC's Maria Bartiromo pushed the executive to explain the Dell's lack of mobility products, noting that Twitter and other companies are benefiting from a huge surge in mobility. "Where's your mobile product, where's your footprint in mobility?" she asked.

"Twitter's a great customer," Dell quipped. "Every time a new mobile company gets born, they need servers and infrastructure and storage, and companies need to be able to protect and secure their data on these mobile devices."

Dell had released several smartphones under the Venue brand, however the Android and Windows Phone devices failed to take off. The company also appeared to experience slow sales with its XPS 10 and Latitude tablets, which faced stiff competition from the iPad and Android-based alternatives.

Participating in Intel's Developer Forum conference, Dell revived the Venue badge for a new device, the Venue 8 Pro, that takes advantage of Bay Trail hardware for a full Windows 8.1 experience in an eight-inch tablet, though the company has yet to announce pricing information.



By Electronista Staff
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  1. noibs

    Fresh-Faced Recruit

    Joined: 07-09-07

    Yeah...makes sense. It's because Dell has done so well in the tablet market. After reading this, I would think most of the shareholders who were forced to sell their shares back to Dell are pretty happy. The fact is that the market isn't large enough for both Dell and HP. At least HP has some other decent product lines.

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