updated 05:55 pm EDT, Sat September 14, 2013
HTC drops 30 American employees
HTC America will let go one-fifth of its employees, it was announced on Friday. The struggling smartphone manufacturer, once the company to beat in the Android market, has fallen on hard times as Samsung has risen to prominence, and on Friday HTC announced that it would be letting go of 30 employees and contractors from its 150-member American operations. A representative called the move "a decisive action by HTC Corp. (US) to streamline and optimize our organization and improve efficiencies after several years of aggressive growth."
"To achieve our long-term goals as a business and return maximum value to our shareholders," the statement continued, "this is a necessary step to drive ongoing innovation, ensure our ability to create strong products like the HTC One, and forge strong customer relationships that solidify our future."
HTC's struggles to generate sales previously resulted in the company losing several executives to morale problems. In June of this year, the company cut executive pay in half due to repeated poor financial results.
HTC has apparently seen some success with its HTC One flagship. The company recently announced that it would double production capacity for that premium-built device due to strong demand. It is also continually working to expand on the One's apparent success, introducing the One Mini earlier this year and purportedly preparing to release the HTC One Max, a phablet version of the device.