Printed from http://www.electronista.com

Reported Rdio, broadcaster deal could lead to free service in future

updated 07:11 am EDT, Mon September 16, 2013

Deal would see content shared from 525-station radio network with Rdio

Rdio could be offering a free version of its service before the end of the year, as part of a deal with a radio broadcaster. Expected to be announced later today, Rdio is said to be working with radio station operator Cumulus Media that will see the streaming service gain access to the broadcaster's programming and offer an advertising-based free service, in exchange for stock.

A report from the New York Times states that the deal will have Cumulus owning a "significant equity stake" in Rdio parent company Pulser Media. Cumulus will also apparently sell advertising for a free Rdio service in the United States, as well as advertise Rdio on its network of 525 radio stations. Aside from a possible free service, Rdio users would also benefit from playlist generation from the stations, and additional non-musical content such as talk shows.

The deal will likely help Rdio in the long run, with the extra content likely to pull some subscribers in its direction, and away from Spotify. A free service, rather than the current $5 to $10 subscription model, will also bring it in line with its main competition.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...

Advertisement

toggle

Most Commented

 
toggle

Popular News